Push For Change
Adidas Cycling
At SCM we all understand the power of what two wheels can do to change people and their lives, so it wasn’t a surprise when ACM (agency) and Adidas (client) decided to create a global campaign surrounding the wider launch of their new cycling range, that focused on showcasing different people, places and cultures where cycling is making a positive impact.
A four part, global campaign shot in New York, Mexico, Dubai and London.
Services:
Video Production
Photography
Push For Change
Ana Puga : Mexico
Road, Urban, Gym and Gravel.
One hectic week in Mexico city and its beautiful surroundings to produce both photo and film assets of four different cycling disciplines, surrounding the Adidas X Parley range of products.
Push For Change pt.2
London / NYC / Dubai
Three different groups from very different geographies and backgrounds, who all share the same love of cycling.
A series of short films with a simple, but powerful message surrounding the need for cycling to be inclusive for all.
