Santa Cruz SYNDICATE
Film / Social / + more
The Santa Cruz Syndicate has always been more than just a ‘client’ for us. We’ve been capturing, travelling, crying and laughing with them all over the globe, for thirteen years to date. A partnership built on a shared vision and love for downhill mountain biking, with the sole aim of giving the fans a true insight into the people and personalities behind it.
Over the year’s we’ve been fortunate to document some of their greatest achievements and rider’s most intimate moments. Steve Peat’s retirement, Josh Bryceland’s rise to the top step, Greg Minnaar cementing his G.O.A.T legacy, Luca Shaw, Loris Vergier, Jackson Goldstone, the list goes on...
Our work has been much more involved than just capturing them on film and social though.
Instead we’ve been integral to the wider look and feel of the ‘brand’, working closely with Santa Cruz to implement an original content and communication plan that keeps us ahead of the competition on and off the track.
Services:
Film / Commercial / Documentaries
World Cup content capture and strategy.
Social media management.
Branding and wider marketing consulting.
This Is Peaty
2012-2015
Our first ever project for SCM... nothing like being thrown in the deep end.
Created with the infamous Steve Peat back when the whole 'Youtube thing' was beginning to kick off.
4x years alongside his Santa Cruz Syndicate team mates, travelling the world on two wheels having more fun than most on and off the bike.
I guess you'd call it a VLOG these days?
Syndicate Series
2015-2022
After 'This Is Peaty', it only seemed natural to spread the love across the whole Syndicate program.
Documenting the different iterations of this now infamous race program as they tore their way around the world. By sticking to the long form format that wasd tried and tested by this point, we were able to always showcase the ups, downs, tech insights and chaos that always ensued with this crew.
Maybe it's time to go full circle and bring it all back again?
“Steel City Media isn’t your typical "content production agency." There are no layers of non-creative Account Managers to shield delicate Creatives from disruptive Clients, and no bureaucretinous, make-work, add-complexity designed to appear professional and add line items to bills. Instead, it’s like working with a tight-knit team of your won— a special ops squad of sharp shooters who not only Get Shit Done, but are passionate about doing the right thing.
Steel City Media gets it. They are authentic, in a world where the word itself often feels inauthentic. They give a fuck— about their work, the people they collaborate with, and the brands they represent. Exceptionally trustworthy, they’ve earned the trust of every company they work with, which is why they’re handed the keys to the brand.”
Seb Kemp
Social MGMT
The rise of social media was inevitable and we've never been one to rest on our laurels in an attempt to stay ahead of the competition in terms of output both at the races and behind the scenes.
Curated, engaging content that complements and satisfies the wider Santa Cruz brand's ethos and their associated team partners.
Our goal has always been to treat social like any other production.
