Bronson V5, creative and production.

 

I guess the brief from Santa Cruz was simple for this one, ‘make people want to ride’, so who better than to grab two of the nicest and most pinned dude’s on the planet from the Syndicate and head to the hills for ‘another one’ with Ollie Davis and Laurie Greenland.

 

Animated ‘ransom’ titles and on-board audio added some personality into the mix alongside the high pace action, shot up high in Les Houche’s bike park, Chamonix to create our latest take on the ever evolving ‘shreddit’ style launch film.