When Trek asked us to create assets around the launch of their new  'Backcountry Battle Axe' we had to check it wasn’t April 1st.

 

Turns out it wasn’t for a new line of Viking inspired weaponry, but instead for the latest update to their infamous ‘Slash’ model. But the ‘axe’ part did get us thinking…

 

Utilising the Royal Armoury in Leeds and their insane collection of medieval artifacts, we created a set and wider narrative that kept things entertaining, whilst also showcasing the bike’s, big mountain capabilities under two of our favourite athletes, Ryan Howard and Casey Brown in the Italian Alps.

 

Question is, how many easter eggs did you spot?

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